Customer discovery
· 5 min read
Before you build, ask about the last time.
A practical interview guide for finding a real problem without pitching your solution.
Read the articleThe founder journal.
Useful questions, honest lessons, and practical ways to move your startup forward. Written by the 3C team.
Building in public
· 4 min read
A startup profile should start a conversation.
Explain who you help, what you’re building, and what comes next — without the pitch-deck language.
Read the articleFundraising
· 5 min read
Before the investor meeting, do the fit check.
A focused shortlist and a clear evidence trail are more useful than sending the same deck to everyone.
Read the article